2024 SEO Predictions & Christmas Special

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SEOs Getting Coffee - Episode #8: 2024 SEO predictions

As we wrap up the year and look forward to the next, it’s crucial for us in the digital marketing world to stay ahead of the curve. In the eighth episode of the series “SEOs Getting Coffee,” titled “2024 SEO Predictions & Christmas Special,” seasoned professionals Sean Carroll and Emina Demiri-Watson offer a festive yet insightful exploration of what’s on the horizon for SEO and digital marketing. Their conversation sheds light on the evolving trends and strategies that are shaping our industry. Let’s unpack their key insights and understand how they can influence our approaches in the coming year.

The Growing Role of AI in Digital Marketing

AI is no longer a buzzword but a reality in our industry. As Emina aptly points out, while some of us might yearn for less AI, the trend is leaning towards more. Sean anticipates AI will not just be more prevalent but also controversial, potentially leading to national news stories. The takeaway here? We need to be prepared for both the opportunities and challenges AI brings to our strategies and client interactions.

Ethical AI: The Need of the Hour

An ethical approach to AI, as Sean predicts, is becoming increasingly important. As practitioners, our focus should be on using AI to enhance creativity and productivity rather than to replace human ingenuity. This ethical use of AI can ensure its role as a valuable, enriching tool in our digital marketing toolkit.

Personal Branding and Authorship

In an AI-dominated landscape, the human element in content creation becomes invaluable. Emina emphasises the importance of personal branding and authorship. For SEO specialists, this means prioritising individual expertise and authentic voices to enhance digital presence.

The Resurgence of Old SEO Tactics

Interestingly, Emina foresees a resurgence of some traditional SEO strategies like user-generated content. However, she also warns against the potential return of grey or black hat techniques, reminding us to revisit and realign old strategies with current best practices.

The Rising Importance of Community Building

The discussion underscores a shift towards community-driven platforms for information sharing, moving away from conventional search engines. This trend highlights the need to focus on building and nurturing online communities as a key resource for knowledge exchange and marketing.

Navigating New Frontiers in Search and Social Media Marketing

The conversation touches on the dissatisfaction with Google search results and the oversaturation of social media ads. This suggests a potential user preference shift towards platforms like TikTok, particularly in e-commerce, signaling a new avenue for digital marketing exploration.

The Need for a Clear Understanding of Machine Learning

Emina’s emphasis on understanding the nuances of machine learning as opposed to general AI is vital. We must educate ourselves and our clients about these technologies to ensure their effective and appropriate application.

“SEOs Getting Coffee Ep. 8” offers a wealth of insights for anyone in the SEO and digital marketing field.

As we move into 2024, let’s embrace these trends and challenges with enthusiasm and a strategic mindset. Remember, the key to success in our ever-evolving industry is to stay informed, adaptable, and always ready to learn.


For more insights and in-depth conversations on the latest in SEO and digital marketing strategies, stay stuned for upcoming episodes of “SEOs Getting Coffee.” Subscribe to our channel for regular updates and expert opinions.

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