Search Engine Optimisation

Keyword Research Agency

SEO keyword research services that find the keywords that you should be targeting.

SEO keyword research that discovers opportunities

Keyword research involves identifying the words, phrases & questions that are being searched for by your target audience. Keyword research is the foundation of your SEO strategy and our experts can help you find your feet.

What is keyword research?

Keywords are the words and phrases that users put into search engines. For businesses, keyword research is a way of discovering the search queries that relate to your products and services so your content will rank as a top result for these users. The power of keywords allows you to understand your target market in so many ways – an insight that will put you ahead of your competition.

Keyword research & planning

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This data will be gathered from a reliable keyword planning tool and will form the foundations of your SEO strategy and content plan. Keywords can be used throughout blog posts and to optimise web pages so you have the best chances of attracting your target audience. So, keyword research is not simply a list of words, but an in-depth research task which identifies a number of factors all while keeping in mind your target audience and the goals of your business.

Why is Keyword Research Important?

As mentioned, keyword research allows businesses to understand their audience and the type of search queries they’re making. Keywords research should be included in any optimisation plan as it’s arguably the most important SEO strategy for identifying new opportunities.

Here’s how keyword research can benefit your business:

Connect with your audience

The main aim of keyword research is to get yourself in front of the users that are looking for you and with a good mix of keywords you can increase your exposure locally, nationally and even internationally!

Defining your brand or business

Help you to understand your product, services and business goals, so you can target your audience with keywords that show what you’re about – search engines can only rank your website if they know what your business is.

Creating relevant content

To make your blog posts and copy as effective as possible you need to know what people are searching for and create the content to answer your customers questions…which is where keyword research comes in.

Keyword research is an ongoing process that will keep you up to date with trends. By staying in the know with what’s being searched and the services that people want, you can remain competitive through informative blogs and optimised web pages.
Read more on the importance of keyword research.