Local SEO services that build amazing rankings in your local area.
Local SEO is an important pathway that your business can take to target a local audience. Get more website traffic from high intent search terms that have a higher conversion rate.
Google Business Profile (Google My Business) optimisation that improves your business listing and increases your local visibility.
When you make a search with local intent or Google thinks you need a set of local results, this usually brings up the map pack – a set of businesses including a map, contact info and reviews that are part of the Google Business Profiles (GBP) search feature. Having an active GBP account will not only help you secure a prime spot, but customers tend to choose businesses that they can easily find online and being listed in the map pack includes all of this information on the click of a button.
We develop location specific keyword strategies that improve your visibility in the local area.
What might people in your area search for if they’re looking for the service or product that you’re offering? Broad terms can be more challenging to rank for, but still important, however, more specific searches such as ‘coffee shop near me’ or ‘coffee shops in Brighton’ can send you to the top when used in the right way. Incorporating location-specific keywords into your strategy will improve your visibility among local audiences and make your site more relevant to their searches.
Location specific pages can allow you target your local area as well as the surrounding areas in which your business operates.
As good SEO practice, your services, product groups and operating areas should have their own landing pages. This helps Google understand exactly what you are offering so that specific pages can be ranked accordingly instead of having one simple page with no individualised content.
Each page should be unique, contain relevant localised keywords, be optimised in terms of headings, meta descriptions and links. Location-specific landing pages can bring you closer to your audience. Learn more about this by reading about our SEO copywriting services.
Simply put, while traditional SEO improves your visibility and ranking on a national or international scale, local SEO is designed to build your presence within local searches. According to Google statistics, 46% of all searches have local intent, this means that people are looking for you! So, if you can get your business to appear within their searches you are on to a winner!
Establishing yourself locally is essential and since most people find nearby companies and services through search engines, getting your local SEO spot on will open up many more avenues for your business.
Read more about our work and what we’ve achieved with some of our amazing clients.
Local SEO is an effective way of optimising your website and attracting new, local client and customers. Our team will create a strategy that not only targets your local audience but aligns with your business goals. Get in touch with us today and find out more.