Search Engine Optimisation

Local SEO Brighton

Local SEO services that build amazing rankings in your local area.

Local SEO services that get your business found

Local SEO is an important pathway that your business can take to target a local audience. Get more website traffic from high intent search terms that have a higher conversion rate.

Local SEO

Google Business Profile

Google Business Profile (Google My Business) optimisation that improves your business listing and increases your local visibility.

When you make a search with local intent or Google thinks you need a set of local results, this usually brings up the map pack – a set of businesses including a map, contact info and reviews that are part of the Google Business Profiles (GBP) search feature. Having an active GBP account will not only help you secure a prime spot, but customers tend to choose businesses that they can easily find online and being listed in the map pack includes all of this information on the click of a button.

Location keywords

We develop location specific keyword strategies that improve your visibility in the local area.

What might people in your area search for if they’re looking for the service or product that you’re offering? Broad terms can be more challenging to rank for, but still important, however, more specific searches such as ‘coffee shop near me’ or ‘coffee shops in Brighton’ can send you to the top when used in the right way. Incorporating location-specific keywords into your strategy will improve your visibility among local audiences and make your site more relevant to their searches.

Location pages

Location specific pages can allow you target your local area as well as the surrounding areas in which your business operates.

As good SEO practice, your services, product groups and operating areas should have their own landing pages. This helps Google understand exactly what you are offering so that specific pages can be ranked accordingly instead of having one simple page with no individualised content.

Each page should be unique, contain relevant localised keywords, be optimised in terms of headings, meta descriptions and links. Location-specific landing pages can bring you closer to your audience. Learn more about this by reading about our SEO copywriting services.

Experts in local SEO

Simply put, while traditional SEO improves your visibility and ranking on a national or international scale, local SEO is designed to build your presence within local searches. According to Google statistics, 46% of all searches have local intent, this means that people are looking for you! So, if you can get your business to appear within their searches you are on to a winner!

We create local SEO success stories.

Establishing yourself locally is essential and since most people find nearby companies and services through search engines, getting your local SEO spot on will open up many more avenues for your business.

We have been working with the Vixen Digital team for over a year now. They are creative, dedicated and have exceeded expectations with results and ideas. This is the first SEO agency in a decade that has actually delivered what they promised and then more!

Maggie & the team at Vixen Digital have played a crucial role in the continued growth & success of our business. We are fortunate to have had the opportunity to work together since 2020. We highly recommend Maggie & her team to anyone looking for expert digital marketing services.

Absolutely brilliant in supporting my marketing team in going from no SEO experience or exposure whatsoever to being able to grow and inbound pipeline. I would use them again and again.

Vixen Digital has provided our company with vital support, insight and consultancy across all our digital marketing platforms. I like how they manage expectations and don't over promise, which has been essential for our planning and budgeting.

Vixen have been looking after our digital marketing for almost two years now; during that time we have seen a significant growth in online sales, and a positive return on investment, so very pleased with the result.

Read more about our work and what we’ve achieved with some of our amazing clients.

Elucidat

111% increase in ICP MQLs

Drusillas Park

100% increase in conversions

Your local SEO partner.

Local SEO is an effective way of optimising your website and attracting new, local client and customers. Our team will create a strategy that not only targets your local audience but aligns with your business goals. Get in touch with us today and find out more.