About Vixen
A Brighton agency that earned its ecommerce specialism.
Founded in 2017 by Maggie Carroll and Sean Carroll. We did not set out to be an ecommerce agency. We became one because that is where we got the best results and kept the longest relationships.
2017
Founded
£12M+
Revenue Generated
5/5
Google Reviews
10+
Years experience
Our Story
We did not plan to specialise in ecommerce. The results made the decision for us.
Vixen was founded in 2017 by Brighton-based digital marketing consultants Maggie and Sean Carroll. They started as a PPC agency, taking on clients across different industries and building a reputation for doing the work properly.
Over time, a pattern emerged. The best results, the longest client relationships and the most interesting strategic challenges were all coming from ecommerce brands. When you repeatedly see what good looks like in one sector, it changes how you think. The team’s understanding of product margins, purchase funnels, seasonal demand and feed management deepened with every ecommerce client taken on.
The specialisation was not a positioning decision. It was an honest reflection of where Vixen had built genuine expertise and where clients were seeing the strongest results. Today ecommerce is all we do, and that focus is reflected in how every member of the team thinks, every process we run and every result we report on.
Maggie began her career through internships before completing a BA and MA in Digital Media and Cultural Studies at the University of Sussex. She built her PPC expertise as a freelance consultant across Brighton and the UK before co-founding Vixen in 2017. Today she leads paid media strategy across all client accounts.
A digital marketer specialising in SEO and content, with a background in photography and the creative industries. Sean has worked with brands including Lenovo, Oyster Yachts and Lindt, and agencies including 3 Monkeys Zeno and Havas. At Vixen, he focuses on running the business and helping the agency grow.
Sean and Maggie Carroll launch Vixen as a specialist PPC agency with a growing client base across Brighton and the UK.
A focused PPC agency with a growing client list and a reputation for results that actually move the needle.
SEO and analytics added alongside PPC. The team grows. Ecommerce clients dominate the roster as results compound.
Paid media, SEO and GEO as one integrated strategy. ISO 42001 and ISO 27001 certified. The ecommerce specialism is now the whole business.
What We Believe
The principles that shape how we work.
Not values on a wall. The things we will say no on behalf of.
Broken tracking means every optimisation decision is built on unreliable information. We verify GA4 ecommerce conversion tracking before a single campaign goes live. Not as an afterthought. First.
The people who pitch are the people who work on your account. No handoffs to juniors after onboarding. No account managers who have never run a campaign. The thinking you buy is the thinking you get.
Paid media proves which terms convert. SEO makes sure you own them organically over time. When both channels share intelligence, every pound of marketing budget works harder. Running them separately is leaving money on the table.
If a strategy will not work, we will tell you. If your tracking is broken, we will fix it before we spend your money. If we are not the right fit for your business, we will say so. Transparency is not a policy. It is how we stay in business long term.
The Team
The people who actually do the work.
A focused team of ecommerce marketing specialists. No layers of account management between you and the people running your campaigns. Everyone here has been hired for one reason: they are genuinely excellent at what they do.
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Senior thinking stays senior. The people you meet in the pitch are the people who run your account. That is not a promise, it is how we are structured.
Maggie Carroll
Founder & Head of Paid
Founder and strategist. 10+ years building paid media approaches that ecommerce brands can actually trust – and clients who’ve stayed for years because of it.
Sean Carroll
Director
Digital marketer specialising in SEO and content. Sean has worked with brands including Lenovo, Oyster Yachts and Lindt, and agencies including 3 Monkeys Zeno and Havas.
Emina Demiri-Watson
Head of Digital Marketing
Brings a decade of ecommerce search expertise. BrightonSEO speaker, published in Moz, Search Engine Land and Screaming Frog.
Alex Keith
SEO & Marketing Manager
Makes sure organic search drives the right traffic into a funnel that actually converts. Sees the bigger picture across SEO, content and conversion.
Iulia Andreea Clamba
Paid Media Specialist
Full-stack paid media across Google, Meta and beyond. Scales acquisition campaigns with ROI at the centre, never just activity.
Gabriel Schiffler
Paid Media Specialist
Paid media specialist across search and social. Gabriel builds campaigns around your margins and he’s never satisfied with last month’s results.
Will Richards
Paid Media Executive
Paid media executive across search and social. Will keeps campaigns running sharp and is always looking for the next performance gain.
Simon Hauwaerts
Senior SEO Executive
SEO strategist specialising in content, on-page and AI search optimisation. Shortlisted for the UK Search Awards Rising Star Award.
Sophie Hartley
Paid social specialist with over eight years across B2B and B2C. Sophie has worked with brands including Samsung and The News Movement.
Maria Bromage
Office Manager
Maria keeps Vixen running smoothly. Maria makes sure the team has everything it needs to focus on what they do best – delivering results for clients.
Tommy Packham
Anaytics Lead
Leads the analytics and tracking work that sits underneath every Vixen campaign. Tommy makes sure the data you are optimising against is actually accurate.
Credentials and Awards
The proof behind the positioning.
Not claimed. Independently verified, audited or awarded.
Thought Leadership
Our thinking is published, cited and spoken about across the industry.
While most agencies are repackaging services they started offering last year, Vixen has been actively contributing to the industry conversation for over a decade. Speaking at major conferences, publishing in respected marketing publications and co-hosting a podcast that reaches thousands of practitioners.
This is not a sales pitch. It is the level of thinking that informs every client engagement we take on.
Optimising for LLMs is largely no different from optimising for search engines - it just has a fancy new name. The agencies telling you otherwise are selling something. The foundation is the same: quality content, technical accuracy, authoritative sources. What GEO adds is the entity layer.
Our Clients
Ecommerce brands that trust us with their growth.
We work with a deliberately selective roster of B2C & B2B ecommerce brands. Not hundreds of clients spread thin, but a focused group of brands we genuinely know and can grow.
Our clients range from emerging ecommerce businesses to multi-million pound online retailers. What they have in common is ambition, existing revenue and a genuine interest in understanding what drives it.
Ecommerce Marketing delivered for brands across the UK
“Vixen is extremely experienced with digital marketing, especially with Google Ads. They have been providing strategic advice to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership.”
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
Who We Work With
We're selective. Because that's how it works.
We only take on ecommerce brands we know we can genuinely help. That means being honest about fit before we start.
Ready to find out if we are the right fit?
Book a free 30-minute discovery call. No pitch, no pressure. We will tell you honestly whether we can help and what we would do differently.
No pitch. No pressure. Just an honest conversation.