Ecommerce SEO Agency
Fox-sharp SEO for ecommerce brands that want more from organic search.
Outfox the competition
Ecommerce SEO that goes deeper – into the technical detail, the commercial intent, and the cross-channel signals. All to drive the one outcome that actually matters: revenue.
£85M+
Revenue Generated
50+
ecommerce brands
4.2x
Avg. ROAS
10+
Years experience
5/5 (Google Reviews) · Google Partner Agency · ISO 42001 & 27001 Certified · Brighton-based
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Ecommerce SEO delivered for brands across the UK
A smarter approach to ecommerce SEO
Most agencies start with keywords. We start with your business.
We research your audience before we build your strategy – using what you tell us, but also doing our own digging into what your customers are actually saying and searching for online. We look at your product data, your feed, your Merchant Center…. the technical layer most SEO never reaches, but where ecommerce search is actually won or lost.
And if you run paid, we connect the two. Learning from it, feeding back into it.
Sound Familiar?
Your organic traffic is growing. But your revenue isn't following.
Every ecommerce brand we take on with an existing SEO setup arrives with a version of the same problem. Traffic is coming in, rankings are improving, but the revenue impact is underwhelming. Usually it comes down to one of five things – and a proper audit finds it every time.
Ecommerce SEO Services
Every layer of ecommerce SEO. One integrated strategy.
Ecommerce SEO has unique challenges that general SEO doesn’t face. We’ve been solving them for B2C brands for over a decade.
01
🔎
Technical SEO for Ecommerce
The foundation everything else is built on and where most agencies stop short. We cover site architecture and indexability through to schema, product feeds and Merchant Center. Every signal Google receives about your products, accurate and consistent across every search surface.
— Crawl audit and indexation strategy
— Faceted navigation and filter handling
— Schema and structured data implementation
— Product feed audit and optimisation
— Merchant Center diagnostics and alignment
— Site speed and Core Web Vitals
— International SEO and hreflang
02
📦
Product and Category Page SEO
The highest-value pages on your site – for rankings and for revenue. We optimise category pages for commercial intent and product pages for purchase-ready search terms, but we don’t stop at SEO. We look at how pages perform for the people who land on them too – the UX, the content, the conversion signals that turn a ranking into a sale.
— Intent based keyword strategy
— Product and category page content optimisation at scale
— Image and video optimisation
— Internal linking architecture
— UX and conversion review alongside SEO
— International SEO and localisation where needed
03
👥
AUDIENCE RESEARCH
Most SEO keyword research tells you what people search. We go further, into what they’re actually saying, asking and feeling about your products and category. Using review analysis, social listening and search behaviour data, we build an audience picture that informs every part of your strategy.
— Trustpilot and review sentiment analysis
— Reddit and social topic modelling
— AlsoAsked intent and question mapping
— Audience insight fed into keyword strategy
— Cross-channel audience alignment
04
✍️
Content Strategy
Content that ranks for informational queries and funnels high-intent traffic toward purchase. Topic clusters built around your product categories and buyer journey.
— Keyword research tied to revenue intent
— Topic cluster architecture
— Buying guide and comparison content
— Content gap analysis vs competitors
05
🔗
Link Building and Digital PR
The only links worth having are the ones earned. That means having a story journalists and publishers actually want to cover. Not a product page, not a discount, something genuinely newsworthy. We help you find those angles, build campaigns around them and earn links that build real authority.
— Digital PR campaign strategy and ideation
— Newsworthy angle development
— Product and brand-led story building
— Editorial outreach and media relations
— Competitor backlink and gap analysis
06
📊
SEO Reporting and Analytics
Organic search reporting tied to revenue, not just rankings. We build the tracking infrastructure that tells you which SEO work actually drives sales.
— Organic revenue attribution
— GA4 ecommerce tracking setup
— Keyword ranking tied to conversion data
— Monthly revenue-focused SEO report
The Vixen Advantage
When SEO and paid share intelligence, every channel gets smarter.
Most agencies run paid and organic in separate silos – separate briefs, separate teams, separate insights. What one channel learns never reaches the other. At Vixen, audience research, search behaviour and campaign data are shared inputs across every channel. No matter who runs it.
Proven Results
Real ecommerce brands. Real organic growth.
We don’t talk in rankings for their own sake. Here’s what the SEO work actually delivered in revenue terms.
How It Works
A 90-day SEO roadmap from day one.
A clear ecommerce SEO process so you always know what’s happening, what’s next, and what it’s driving in revenue terms.
Week 01–02
Full Ecommerce SEO Audit
Technical crawl, keyword analysis, content gap review and competitor analysis. We map the full picture before recommending a single action.
Week 03–04
90-Day Strategy and Roadmap
A prioritised plan of exactly what we’re doing, why, and what we expect it to produce. Specific targets tied to revenue, not just rankings.
Technical Fixes and Content
Highest-impact technical work first, then product and category page optimisation, content production and link building. Everything documented.
Revenue-Focused Reporting
Plain English monthly reports on organic revenue impact, keyword movement and what’s next. When results are good, we scale. When they’re not, we fix fast.
client stories
Don't take our word for it
Real feedback from ecommerce brands we’ve managed PPC for –
in their words, not ours.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
The Team
You'll know exactly who's working on your SEO.
Here are some of the senior people you’ll work with. No handoffs, no juniors – the people you meet are the people who do the work.
Emina Demiri-Watson
Head of Digital Marketing
SEO specialist with over a decade in ecommerce. Emina turns organic search into a genuine revenue channel, not just a traffic report.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. The paid intelligence that informs Vixen’s SEO strategy starts here – knowing what converts before organic work begins.
Alex Keith
SEO & Marketing Manager
Makes sure organic search drives the right traffic into a funnel that actually converts. Sees the bigger picture across SEO, content and conversion.
Gabriel Schiffler
Paid Media Specialist
The paid data that feeds Vixen’s SEO strategy. Builds campaigns around margins – the same commercial intelligence that sharpens every organic decision.
🦊
Senior thinking stays senior. The people who shape your SEO strategy are the ones who stay on your account – not just the ones in the pitch.
Why Vixen
An ecommerce SEO agency that runs paid and organic as one brain.
An ecommerce SEO agency clients don’t leave.
In a market where SEO is supposedly dying, our clients keep renewing. Every SEO client we have has been with us for over 2 years. Some for 5. That’s not a coincidence, it’s what happens when an agency actually delivers.
🧠 Senior SEO strategists on every account
No juniors are handed your account after onboarding. The people you meet are the people doing the actual SEO work.
📈 Revenue-focused reporting, not just rankings
We measure organic search success by one thing – did it drive more revenue? Rankings are a means to an end, not the end itself.
🦊 Low churn as proof, not promise
Years-long SEO relationships with Posturite, Galvan, FreshWipes and others. Retention is the honest measure of whether an agency delivers.
“The Vixen team are very knowledgeable, dynamic and efficient marketing experts. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. They know their stuff.”
164%
YoY Revenue Growth
Kate Wright
Communications Manager | Posturite
Investment
Transparent pricing. No hidden surprises.
We believe you should know what you’re investing before you get on a call. These are our starting points – most SEO engagements are tailored to the size of your site, competition level and what’s already in place.
Who We Work With
We're selective. Because that's how it works.
We only take on ecommerce brands we know we can grow organically. That means being honest about fit before we start.
Quick Answers
Ecommerce SEO - what you need to know.
Related Services
SEO compounds faster when every channel pulls together.
Paid Media
Ecommerce PPC Agency
Google Ads
Google Ads Agency
Data Foundation
Analytics & Tracking
AI Search
GEO Agency
Ready to make search work harder for your business?
We’ll audit your current organic performance, show you what we’d do differently, and tell you honestly what the SEO opportunity looks like for your store.
No pitch. No pressure. We’ll tell you honestly what will move the needle.