Ecommerce Google Ads Agency
Most Google Ads accounts are set up to spend. Ours are built to scale.
Outfox the competition
Google Ads built specifically for ecommerce – Shopping, Performance Max, paid search, Display and YouTube. Senior strategists, margin-aware bidding, revenue you can measure from day one.
£85M+
Revenue Generated
50+
ecommerce brands
4.2x
Avg. ROAS
5/5 (Google Reviews) · Google Partner Agency
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Google Ads managed for ecommerce brands across the UK
Google Ads for ecommerce – done properly
Most agencies run Google Ads. We build campaigns around your margins.
Anyone can activate a Google Ads account. The difference is what happens before the first pound is spent – fixing the data, understanding the margins, structuring the campaigns correctly. That’s what separates a Google Ads account that scales from one that just spends.
The Four Pillars
What separates Google Ads that scale from Google Ads that just spend.
Every ecommerce Google Ads account that performs well is built on the same four foundations. Miss one and the whole thing underperforms.
📊
Accurate Tracking & Measurement
GA4 ecommerce conversion tracking verified before a single campaign goes live. If the data is wrong, every optimisation decision is wrong. We fix this first — always. Data that you can trust.
🎯
Right Campaign Structure
Shopping, Performance Max, Search and Display structured correctly from day one. The architecture of your account determines where budget flows and which products make you money.
💸
Margin-Aware Bidding
Bidding to ROAS targets that ignore product margins can scale unprofitable products. We build bid strategies around your actual profitability — not just Google’s recommendations.
📈
Revenue-Focused Reporting
Monthly reports in plain English — what worked, what didn’t and what’s next. We report on revenue and ROAS, not clicks and impressions that don’t tell you if you made money.
Google Ads Services
Every Google Ads campaign type. One ecommerce strategy.
Google’s platform covers the full purchase funnel. We manage every campaign type as one integrated strategy — not separate campaigns that don’t talk to each other.
01
🛒
Google Shopping & Performance Max
The engine room of ecommerce Google Ads. Standard Shopping gives you control and visibility. Performance Max extends reach across Google’s full inventory. Vixen uses both, structured around your margins and product performance, not Google’s default settings.
— Google Shopping campaign setup & optimisation
— Performance Max architecture & asset groups
— Merchant Centre & product feed management
— Search term analysis & negative keyword strategy
— Competitor shopping auction insights
02
🔎
Google Ads - Paid Search
Search campaigns built around commercial intent and your actual margins. Keyword strategy, RSA copy, audience layering and bid adjustments – all tied to revenue, not just clicks.
— Search campaign structure & keyword strategy
— Ad copy & RSA optimisation
— Audience layering & RLSA
— Competitor & brand term strategy
03
🔄
Display & Remarketing
Re-engage visitors who’ve left without buying. Dynamic remarketing shows the exact products they viewed. Prospecting display targets new audiences at the top of the funnel.
— Dynamic remarketing campaigns
— Audience segmentation & exclusions
— Prospecting display campaigns
— Frequency capping & creative rotation
04
▶️
YouTube Ads & discovery
Brand awareness and product discovery for ecommerce brands with video assets. YouTube reaches customers before they’ve started searching – building demand that pays off in Shopping and Search.
— In-stream & Discovery ad formats
— Audience targeting & custom intent
— Product feed integration
— View-through attribution setup
Sound Familiar?
Your Google Ads account is spending. But the numbers don't add up.
Every ecommerce brand we take on has a version of the same Google Ads problem. The account is live, the budget is going in, Google is reporting a healthy ROAS — but something is off. Usually it comes down to one of five things.
Duplicate conversions, micro-conversions counted as purchases, or GA4 and Google Ads reporting different numbers. We audit this before anything else.
PMax’s limited visibility makes it hard to know which placements, products and audiences are actually driving revenue. We structure it so you can trust the data.
Google optimises for conversion volume by default. Without margin-aware bidding, high-volume low-margin products eat budget that should go elsewhere.
Google’s push toward broad match and Smart Bidding can work — but only with clean negative keyword lists and strong first-party data signals. Without them, it wastes spend.
Proven Results
Real ecommerce brands. Real Google Ads revenue.
Numbers from actual campaigns. Not projections, not averages — specific results for specific brands.
How It Works
No guesswork. No going quiet.
A clear Google Ads process from day one – so you always know what’s happening, what’s next, and what it’s driving.
Week 01–02
Google Ads Audit & Tracking
Full audit of your existing account – campaign structure, bidding, search terms, feed quality. GA4 ecommerce conversion tracking verified. We fix what’s wrong before touching your budget.
Week 03–04
Strategy & Campaign Roadmap
A clear 12-week plan, which campaign types, which products to prioritise, what ROAS targets to set and why. Specific, documented, tied to your revenue goals.
Launch, Test & Optimise
Campaigns go live. Continuous testing – feed attributes, bid strategies, match types, ad copy, audiences. Every change documented, every decision tied to revenue impact.
Revenue Reporting & Scale
Plain English reporting on what worked, what didn’t, what’s next. When ROAS is strong, we scale. When it’s not, we fix it fast and tell you exactly what we’re changing and why.
client stories
Don't take our word for it
Real feedback from ecommerce brands whose Google Ads we manage in their words, not ours.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
The Team
You'll know exactly who's managing your Google Ads.
Here are some of the senior paid media specialists you’ll work with. No handoffs, no juniors, the people you meet are the people who run your campaigns.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. Built and scaled campaigns for brands from £500 to £500k/month in ad spend.
Gabriel Schiffler
Paid Media Specialist
Paid media specialist across search and social. Gabriel builds campaigns around your margins and he’s never satisfied with last month’s results.
Emina Demiri-Watson
Head of Digital Marketing
Brings a decade of ecommerce search expertise to every paid campaign – she knows which terms convert before a penny of budget is spent.
Iulia Andreea Clamba
Full-stack paid media across Google, Meta and beyond. Scales acquisition campaigns with ROI at the centre, never just activity.
🦊
Senior thinking stays senior. The people who shape your Google Ads strategy are the ones who stay on your account — not just the ones in the pitch.
Why Vixen
A Google Ads agency that only works with ecommerce brands.
Ecommerce is all we do. We understand product feeds, margin reporting, seasonal demand, Shopping architecture and purchase funnels in ways a generalist agency simply doesn’t. And we run Google Ads alongside SEO as one integrated strategy – so every pound in paid also informs your organic growth.
🏆 Google Partner agency
Certified across Google Ads, Shopping and Performance Max with direct access to Google support.
🛒 Ecommerce Google Ads specialists
Feed management, PMax architecture, margin-aware bidding, the technical detail that separates a good Google Ads agency from a great one.
🔗 Google Ads and SEO as one strategy
Paid search data tells us which terms convert. SEO then builds organic rankings for those same terms. One brain, both channels, compounding returns.
Multi-year Google Ads partnerships with Posturite, Galvan, FreshWipes and others. Retention is the honest measure of whether an agency delivers.
“Working with Vixen for over 5 years. They go above and beyond to deliver outstanding results.”
4.2x
ROAS Achieved
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
Investment
Transparent pricing. No hidden surprises.
We believe you should know what you’re investing before you get on a call. These are our starting points — most engagements are tailored to your specific goals and account complexity. Media spend (what goes directly to Google) sits on top of the management fee and stays in your control at all times.
Not sure which is right for you? Book a free 30-minute discovery call – no pitch, no pressure. We’ll tell you honestly what we think will move the needle for your business.
Who We Work With
We're selective. Because that's how it works.
We only take on ecommerce Google Ads accounts we know we can grow. That means being honest about fit before we start.
We're a great fit if you...
Sound like the kind of brand we want to work with.
✅ Are generating revenue online and ready to scale
✅ Are frustrated your Google Ads isn’t delivering the return it should
✅ Want reporting tied to revenue, not clicks and impressions
✅ Are ready to invest consistently over 3–6 months for real growth
✅ Want honest advice — even if it means recommending a different approach
We're not the right fit if you...
We’d rather be honest now than disappoint you later.
❌ Are pre-revenue and still validating your product
❌ Need guaranteed results within 30 days
❌ Are looking for the cheapest option available
❌ Want all channels activated from day one regardless of strategy
❌ Have no interest in fixing tracking before spending budget
Quick Answers
Ecommerce Google Ads - what you need to know.
What does an ecommerce Google Ads agency do?
An ecommerce Google Ads agency plans, builds and manages Google advertising campaigns specifically for online retail brands — including Google Shopping, Performance Max, paid search, Display remarketing and YouTube ads. A specialist ecommerce Google Ads agency understands product feed management, margin-aware bidding, seasonal demand patterns and ecommerce conversion tracking in ways a generalist agency doesn’t.
What is the difference between Google Shopping and Performance Max?
Google Shopping campaigns give you direct control over which products show for which search terms, with full visibility of search term reports and product-level performance. Performance Max uses Google’s automation to serve ads across Search, Shopping, Display, YouTube and Gmail simultaneously, but requires strong asset groups, clean conversion data and careful exclusions to work effectively. Vixen uses both in combination, structured around your margins rather than Google’s default recommendations.
How much does Google Ads management cost for ecommerce in the UK?
UK ecommerce Google Ads management fees typically range from £750 to £3,500 per month depending on the complexity and number of campaigns. Vixen management fees start from £950/month for a single Google Ads channel. Your media spend — what goes directly to Google — sits on top of the management fee and stays in your control at all times.
How long does it take to see results from Google Ads for ecommerce?
Google Ads can deliver measurable revenue from the first month. However, the first 4–8 weeks involve campaign setup, tracking verification, feed optimisation and initial bid strategy testing. Performance Max campaigns have a machine learning phase of 4–6 weeks before data becomes fully reliable. Vixen fixes all conversion tracking before any campaign goes live so you know what’s working from day one, not after weeks of wasted spend.
Should I use Google Ads and SEO together for my ecommerce store?
Yes, and they’re far more effective together than separately. Google Ads tells you exactly which search terms drive conversions before you invest months of effort ranking for them organically. SEO then builds the long-term traffic foundation that reduces your dependence on paid spend over time. Vixen runs both as one integrated strategy — meaning every pound in Google Ads also informs your organic growth plan. Learn more about our ecommerce SEO service →
Related Services
Google Ads works harder when every channel pulls together.
All Paid Channels
Ecommerce PPC Agency
Organic Growth
Ecommerce SEO Agency
Data Foundation
Analytics & Tracking
Local PPC
PPC Agency Brighton
Ready to get more from your Google Ads?
We’ll audit your current campaigns, show you what we’d do differently, and tell you honestly whether we’re the right fit. No charge, no obligation.
No pitch. No pressure. We’ll tell you honestly what will move the needle.