Ecommerce Paid Media Agency
Every paid channel. One ecommerce strategy.
Outfox the competition
Paid media for ecommerce brands built on data you can trust. Google Shopping, Performance Max, Meta, TikTok Shop and paid search run as one integrated strategy, not separate campaigns.
£85M+
Revenue Generated
50+
ecommerce brands
4.2x
Avg. ROAS
10+
Years experience
5/5 (Google Reviews) · Google Partner Agency · ISO 42001 & 27001 Certified · Brighton-based
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Paid media managed for ecommerce brands across the UK
A different kind of paid media agency
We fix the data before we spend a penny. Then we build a strategy around your margins.
Most paid media agencies activate campaigns immediately. Vixen verifies your tracking, cleans your data and builds a strategy around your actual profitability before a single pound of your budget goes live. No guesswork. No wasted spend.
Paid Media Channels
Every ecommerce paid channel. One joined-up strategy.
Not a menu of separate services. A strategy where every channel informs the others and all of them point at the same goal: your revenue.
The engine room of ecommerce paid media. Feed structure, PMax architecture and margin-aware bidding built around your profitability from day one - not just your spend.
Core ChannelSearch campaigns built around commercial intent and your actual margins. YouTube builds demand that compounds what Shopping is already doing. Microsoft Advertising extends your reach into search audiences you're not yet paying for.
Google AdsCatalogue ads, prospecting and retargeting built around your ecommerce funnel. Advantage+ where the algorithm earns it, manual structure where it doesn't. The creative strategy and the media strategy built as one.
Paid SocialReach buyers earlier in the journey with content that fits how they actually discover products. TikTok's ecommerce ad formats are maturing fast — and the brands getting in now are building an advantage that's hard to close later.
Social MediaHigh purchase intent, low competition, strong for certain verticals — home, fashion, beauty, gifting. Not right for every brand, but where it fits, it performs.
SPECIALIST CHANNELSound Familiar?
Your paid media is spending. But the return is not matching the potential.
Every ecommerce brand we work with arrives with a version of the same problem. Budget is going in, the account is running, but something is not quite right. The return does not match what it should be. In our experience, it almost always comes down to one of five things.
How It Works
No guesswork. No going quiet.
A clear paid media process from day one so you always know what is happening, what is next, and what it is driving.
Week 01–02
Audit and Tracking Verification
Full account audit, GA4 ecommerce tracking verified, feed quality reviewed, conversion data checked. We will not spend your budget until we trust the numbers.
Week 03–04
Strategy and 12-Week Roadmap
A clear plan covering which channels, which campaigns, which products to prioritise and what we expect each to produce. Specific targets tied to your revenue goals.
Launch, Test and Optimise
Campaigns go live. Continuous testing across feed attributes, bidding, audiences and ad copy. Every decision is documented and tied to revenue impact.
Revenue Reporting and Scale
Plain English reporting on what worked, what did not and what is next. When ROAS is strong, we scale. When it is not, we fix fast and tell you exactly why.
Proven Results
Real brands. Real paid media revenue.
We do not talk in clicks and impressions. Here is what the paid media work actually delivered.
client stories
Don't take our word for it
Real feedback from ecommerce brands whose paid media we manage, in their words not ours.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
The Team
You'll know exactly who's running your paid media.
Meet the senior specialists who lead our accounts. Senior thinking on your account from day one – not just at the pitch.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. Built and scaled campaigns for brands from £500 to £500k per month in ad spend.
Gabriel Schiffler
Paid Media Specialist
Paid media specialist across search and social. Gabriel builds campaigns around your margins and he’s never satisfied with last month’s results.
Iulia Andreea Clamba
Full-stack paid media across Google, Meta and beyond. Scales acquisition campaigns with ROI at the centre, never just activity.
Emina Demiri-Watson
Head of Digital Marketing
Brings a decade of ecommerce search expertise to every paid campaign. Knows which terms convert before a penny of budget is spent.
🦊
Senior thinking stays senior. The people who shape your paid media strategy are the ones who stay on your account, not just the ones in the pitch.
Why Vixen
A paid media agency that measures everything by one number: your revenue.
Ecommerce is all we do. We understand product feeds, margin reporting, seasonal demand patterns and purchase funnels in ways a generalist agency does not. And unlike standalone paid media agencies, we run paid and SEO as one integrated strategy, so every campaign also builds your long-term organic position.
“Working with Vixen for over 5 years. They go above and beyond to deliver outstanding results.”
4.2x
ROAS Achieved
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
Investment
Transparent pricing. No hidden surprises.
We believe you should know what you are investing before you get on a call. These are our starting points. Most engagements are tailored to your specific goals and channel mix. Media spend goes directly to Google or Meta and stays in your control at all times.
Who We Work With
We're selective. Because that's how it works.
We only take on ecommerce brands we know we can grow. That means being honest about fit before we start.
Quick Answers
Ecommerce paid media - what you need to know.
Related Services
Paid media works harder when every channel pulls together.
Google Ads
Ecommerce Google Ads Agency
Organic Growth
Ecommerce SEO Agency
Data Foundation
Analytics & Tracking
Local Paid Media
PPC Agency Brighton
Ready to get more from your paid media?
We will audit your current campaigns, show you what we would do differently, and tell you honestly whether we are the right fit. No charge, no obligation.
No pitch. No pressure. We’ll tell you honestly what will move the needle.