GA4 Audits

Google Analytics 4 (GA4) Audit Service

Get expert analysis of your Google Analytics 4  🚀

GA4 Audit

Make Google Analytics Great Again!

Do you long for Universal Analytics? 😥 Is your Google Analytics like a forgotten friend or someone you can’t trust anymore? If so, then it might be time for an audit!

We’ve developed a specialist GA4 audit for marketers like you, to help you to get back to the good old days of Google Analytics, or at least understand what the heck is going on!

Google Analytics 4 Audit includes...

40+ Analytics Checks

Our GA4 audits check over 40 different items within your Google Analytics property.

Data Collection & Retention

We perform data health checks as well as checking you are setup correctly to collect and retain data.

Key Events & Conversions

We audit your key events (conversions), auto events and enhanced measurement in your Google Analytics 4.

Custom Definitions

We check on your custom definitions’ health and if any custom or calculated metrics have been created.

& much more...

Uncover the mysteries of GA4

GA4 audits not only check you have configured everything correctly and that your GA4 properties have what they need, but it also checks how healthy your GA4 data is.

We like to split GA4 audits into 3 parts:

Configuration Checks

Checking to see you are not only collecting data to your GA4 property from you websites & apps but also checking if all your settings are correctly set up as well as reviewing if advanced custom data collection is configured.

Data Health Checks

Performing data health checks across all areas of your Google Analytics property to determine if your data can be a trusted source of information.

Tagging Checks

Checking to see you are not only collecting data to your GA4 property from you websites & apps but also checking if all your settings are correctly set up as well as reviewing if advanced custom data collection is configured.

Checking your UTM tags and channel attribution is healthy.

Checking all your events data whether it is automated collected events, enhanced measurement events, or custom events.

Checking all your pages data is healthy as well as ensuring you can robustly & correctly see your contents performance.

Checking all your custom dimensions and metrics you have configured are populating data or seeing if any are redundant that need removing.

Ecommerce Health (only applicable to ecommerce business*) Checking all your ecommerce metadata (item_id, item_name, transactions, revenue, transaction_ids etc.) are working as expected.

Receive a bespoke audit report for your buisness

You will receive a bespoke Google Analytics audit report that gives you a clear overview of the findings and a plan of action. 

We will book a consultation call with you to go through your audit with you and make sure that you have all that you need to be able to share your report with your team and stakeholders.

Trusted by...

Choose a Google Analytics audit option that suits you.

We have worked hard to develop GA4 audit options that are available to everyone and anyone (including a FREE option):

GA4 Audit Options

GA4 Audit

The essential GA4 audit option for businesses.

Per property

£975

(+VAT)

We will review your GA4 configuration to ensure it encompasses all necessary components for your business.

We will conduct:

Essential data health assessments: valuable for your Paid Media and SEO teams, ensuring that foundational GA4 data remains pristine. 

Campaign tracking health review: (i.e. your UTMs), validation of Google Ads product links, review of your Conversions Data & Tracking (now termed ‘key events’), and comprehensive checks on Landing Page Data.

  • Price: £400 per GA4 property
  • Number of Checks: 40 (max 3 conversion events)
  • Output: Google Sheet
  • Free Extras:
    • UTM Builder Sheet: To help you generate your Tagged URLs on your marketing campaigns easily as well as to a best practice standards

GA4 Audit

PLUS+

The advanced GA4 audit option for larger or more complex websites.

Per property

£1950

(+VAT)

In addition to the Standard package, we will do a full GA4 data health review. 

We will conduct:

Essential data health assessments: valuable for your Paid Media and SEO teams, ensuring that foundational GA4 data remains pristine. 

Campaign tracking health review: (i.e. your UTMs), validation of Google Ads product links, review of your Conversions Data & Tracking (now termed ‘key events’), and comprehensive checks on Landing Page Data.

Including extras:

Events Data Health
Page Data Health
Custom Definitions Data Health
Ecommerce Data Health*.

  • Number of Checks: 68
  • Output: Interactive LookerStudio Dashboard
  • Free Extras:
    • UTM Builder Google Sheet: To help you generate your Tagged URLs on your marketing campaigns easily as well as to a best practice standards

    • GTM Scripts Installment Checks: We will scrape your website with our website scraping tool to see if Google Tag Manager is installed correctly on every single page on your website.
  • Price: £2200 per GA4 property
  • Number of Checks: 80
    • Output: Interactive LookerStudio Dashboard
  • Free Extras:
    • UTM Builder Google Sheet: To help you generate your Tagged URLs on your marketing campaigns easily as well as to a best practice standards

GTM Scripts Installment Checks: We will scrape your website with our website scraping tool to see if Google Tag Manager is installed correctly on every single page on your website

Don’t have the budget at the moment?

Start with our FREE GA4 audit

Take a look at our FREE GA4 audit checklist & template.

Sally Wilkinson
Sally Wilkinson
Sales Director - Skyline Events
Read More
Vixen take care of our company PPC campaigns. We've found them really easy to work with, they share clear monthly reports and are available for a catch up whenever needed. More than anything they have improved our stats and cost per sale and we would highly recommend them.
Karen Howard
Karen Howard
Managing Director | The Retail Bulletin
Read More
We have been working with the Vixen Digital team for over a year now. They are creative, dedicated and have exceeded expectations with results and ideas. This is the first SEO agency in a decade that has actually delivered what they promised and then more!
Ross Davison
Ross Davison
Creative Director | Fable&Co.
Read More
Maggie & the team at Vixen Digital have played a crucial role in the continued growth & success of our business. We are fortunate to have had the opportunity to work together since 2020. We highly recommend Maggie & her team to anyone looking for expert digital marketing services.
Caroline Allen
Caroline Allen
CCO | Dressipi
Read More
Absolutely brilliant in supporting my marketing team in going from no SEO experience or exposure whatsoever to being able to grow and inbound pipeline. I would use them again and again.
Manitu Szerman
Manitu Szerman
CEO | Universal Language Solutions
Read More
Vixen Digital has provided our company with vital support, insight and consultancy across all our digital marketing platforms. I like how they manage expectations and don't over promise, which has been essential for our planning and budgeting.
Nick Lambert
Nick Lambert
Co-Founder | The Red Dog Company
Read More
Vixen have been looking after our digital marketing for almost two years now; during that time we have seen a significant growth in online sales, and a positive return on investment, so very pleased with the result.
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Why are GA4 Audits important?

GA4 should be regarded as a cornerstone of your Marketing Technology arsenal within your MarTech stack. Ensuring that your GA4 setup is optimised and your data remains robust is paramount for the success of your online business.

GA4 offers a wealth of insights and potential for understanding your online websites and apps. It allows you to:

✅ Evaluate the effectiveness of your marketing mix in driving conversions on your website and app, providing valuable information for your paid and organic marketing teams to assess their contribution to your online business. This insight can guide decisions on where to allocate marketing investments, recognising that while tools like Google Ads can show conversions, GA4 serves as a more comprehensive “source of truth.”

✅ Identify engaging content and high-performing landing pages, empowering SEO and content teams to prioritise efforts on the content most impactful to your business objectives.

✅ Gain demographic and regional insights into your audience, facilitating targeted marketing strategies.

✅ Identify potential pain points in the customer journey, enabling you to address and improve the user experience.

✅ Assess the performance of your technical infrastructure, including devices and browsers.

✅ For ecommerce businesses, analyse product performance to optimize offerings and strategies.

Furthermore, GA4 provides powerful tools such as:

💡 Custom Exploration Reports, which allows you to build your own custom reports; regular free-from tables, page path exploration, custom funnel reports, segment overlaps, user exploration reports and more.

💡 Audience Builder, which allows your Pay-Per-Click (PPC) team to create remarketing audiences and seamlessly integrate them into their Google Ads accounts.

💡 Attribution tools to determine the most suitable attribution model for your business and marketing mix, aiding in understanding the impact of various touchpoints on conversion.

How frequent should you perform GA4 Audits?

This will depend on the type of check:

Configuration Checks – Once every 2 years should be sufficient. Google Analytics 4 is quite well-established now and they do not frequently release major features that will change/add to these checks. 

Data Health Checks – Every 6 to 12 months. Your website is likely going to have updates/changes quite regularly that can affect your GA4 data. Also things like browser updates can sometimes affect data quality in your GA4 data without further website updates to accommodate these changes.

Tagging Checks – You should be checking your conversion data in your GA4 frequently and if any drop offs or dips in these key events occur the tags populating these events need to be tested immediately. For all your rest of your events you should review these whilst also reviewing your Data Health Checks (i.e. every 6 to 12 months).

More Google Analytics resources..

Google Signals GA4
Google Analytics

Google Signals GA4: How to turn on

Google Analytics

The Google Analytics 4 (GA4) Logo – Explained

How to create a GA4 Property
Google Analytics

How to create a GA4 property

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