Search Engine Optimisation

Technical SEO Agency

We deliver expert technical SEO services that help your website get higher rankings.

Technical SEO services that fix your site's issues

A site may look fantastic and boast incredible content, but unless the foundation of your website is strong, it can very quickly all come crashing down.

Don’t make that mistake!

From the fundamentals of technical SEO to crawling, rendering and indexing, our experts have you covered.

Technical SEO

Technical SEO Audits

We deliver in depth technical SEO audits that cover all bases. We uncover the technical SEO issues holding you back.

Backlink Audits

Backlink audits & gap analysis that show you how you line up against your competitors. As well keeping your backlink profile in good shape.

Problems... Solved!

We find solutions and solve SEO problems. We’re like dogs with bones (well…foxes ), we never give up!

SEO problem-solvers

Technical SEO is often overlooked when building an eCommerce platform or professional website, but its an important piece of the puzzle that shouldnt be ignored.

But problems happen arise with all websites and we’re here to fix them.

If youre not quite up to date with the dictionary definition, Technical SEO can be described as the process of ensuring that a website will meet the technical requirements of the modern search engine. The goal is simple, to improve organic rankings with the focus on including website architecture, crawling, indexing, and rendering.

Regardless of how good the content and the design of your website is, if the technical SEO is all over the shop, youre not going to be ranking anywhere near where you should be. Simply put, search engines, at their most basic, must find, crawl, render, and finally index all pages on a website.

However, thats in its most basic sense, theres much more that goes into technical SEO before a site is deemed complete. Security, mobile-first, responsiveness, and countless other details should be considered for a top-notch site – thats when Google starts taking note.

We grow amazing brands

The structure of any website is the foundation that sets a blog, e-commerce or business up for success or for failure – its the most important part of any technical SEO journey.

Thats a bold claim, but its one that can easily be backed up. Although crawling and indexing is often pedestaled as the holy grail, any issues that arise from the pair come from a poor site structure. Get the basics right and the rest falls into place – so to speak.

So whats the best way to structure a website for the best technical SEO results? Nothing groundbreaking, its simple – to use a flat and organized site structure. A flat structure, if youre not aware, simply means that all of the pages at the site should only be a few links away from each other – making it super simple for search engines to crawl the whole site.

And remember, it’s not only about your internal link and site structure, you have to consider your SEO link building strategy too.

Crawling, rendering and indexing is how search engines find, see and index a website – that makes it pretty important!

Identifying indexing issues

So, if youve got some issues covering indexing issues, now is the time to find them, address them and fix them to keep on top of your technical SEO game. There are three main ways to spot indexing issues, starting with the Coverage Report found in Google Search Console. The report is fantastic for keeping site owners up to date with any indexing or rendering issues and should always be the place to start.

Screaming Frog, despite the peculiar name, is one of the best and most popular crawlers used globally. Once any issues picked up from Search Console have been solved, running it through the software is a great idea. Finally, Ahrefs offers a great SEO site audit tool, giving great visual representations on the overall SEO health of the site including page loading, HTML issues and a percentage health score.

Its rare that sites struggle with homepage indexing, instead, the real problems come with those deep pages further away from the homepage.

Problems with deep pages

Ensuring that an organised, flat structure is employed is the best way to prevent any issues occurring, but if theres a specific deep page that would be of benefit to be indexed, theres a simple fix. Nothing is quite as powerful as an internal link to that page, something in the footer will work just perfectly and, if your homepage has good authority, will ensure the deep pages will be indexed quickly.

Providing that youre proactive with your approach to written content and ensure that there are bags of fresh, unique content on every page that youre publishing, duplicate content isnt something you should be worried about.

But that doesnt mean that duplicate content wont be a problem, after all, it can occur on any site, especially when your CMS has created several versions of the same page across numerous URLs. But this isnt an issue unique to duplicate content, the exact same story can be told about thin content. It may not be an issue for most sites, but it can drag a site down positions in search engines. If there is an issue, its worth fixing, so how do we go about it?

There are a couple of fantastic web tools that work to find both thin and duplicate content in the Raven Tools Site Auditor and the Ahrefs Content Quality section of their website. The former scans a site, looking for the culprits and informs the user of which pages should be updated for the best results. The latter is great for finding whether a site has very similar, or the same content across several pages and will give a colour coded visual ranging from unique content to bad duplicates.

Pages that dont quite have fully unique content will feature on the majority of sites, but that isnt necessarily a bad thing. Issues do start to arise, however, when these pages are indexed – but this makes the solution nice and simple, add a noindex tag. This tag tells search engines that this page should not be indexed, preventing it from showing up in search and causing problems.

Although the majority of pages featuring duplicate content should be given the noindex treatment, theres an alternative process in Canonical URLs that can be used for pages with very similar content featured on them. This is particularly useful with eCommerce sites that sell a number of similar products, in different colours, for example.

If the site is set up with different URLs for the colours, this will be a minefield for duplicate content – unless the canonical tag is used. This lets Google know that the Red T-shirt is the main version and the Blue, Green, Brown etc. are different variations.

PageSpeed isnt always the easiest metric to tackle, but its one of the very few technical SEO options that can make a direct impact on the site rankings.

There are a few ways that PageSpeed can reduce and were going to start with the web page size to get the ball rolling. The bottom line is easy to comprehend, images can be compressed and you can cache the living daylights out of a site, but the time it takes for the page to load will remain slow if the page is massive. If youre finding giant PageSpeed loading times, it might be time to rethink the page structure.

Another great way to improve PageSpeed is by removing any unnecessary third-party scripts. Now, this is a great general rule, especially with the average third party script adding a total of 34ms to the load time, but some third party scripts are worth keeping. Google Analytics, for example, is one that probably wont be worth scrapping, but others that you may have collected over the years might – its always worth checking.

The final tip is to test the load times of a page both with and without CDNs. It can be surprising to find that sites without a CDN can load faster than those with. If youre looking to up the PageSpeed, its worth testing!

We create SEO success stories.

Karen Howard
Karen Howard
Managing Director | The Retail Bulletin
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We have been working with the Vixen Digital team for over a year now. They are creative, dedicated and have exceeded expectations with results and ideas. This is the first SEO agency in a decade that has actually delivered what they promised and then more!
Ross Davison
Ross Davison
Creative Director | Fable&Co.
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Maggie & the team at Vixen Digital have played a crucial role in the continued growth & success of our business. We are fortunate to have had the opportunity to work together since 2020. We highly recommend Maggie & her team to anyone looking for expert digital marketing services.
Caroline Allen
Caroline Allen
CCO | Dressipi
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Absolutely brilliant in supporting my marketing team in going from no SEO experience or exposure whatsoever to being able to grow and inbound pipeline. I would use them again and again.
Manitu Szerman
Manitu Szerman
CEO | Universal Language Solutions
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Vixen Digital has provided our company with vital support, insight and consultancy across all our digital marketing platforms. I like how they manage expectations and don't over promise, which has been essential for our planning and budgeting.
Nick Lambert
Nick Lambert
Co-Founder | The Red Dog Company
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Vixen have been looking after our digital marketing for almost two years now; during that time we have seen a significant growth in online sales, and a positive return on investment, so very pleased with the result.
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