Delivering onsite SEO services that improve & optimise your website’s performance.
On-site SEO is an area of optimisation that focuses on things that you control on your website versus off-site SEO such as backlinks. The aim is to make your webpages user friendly and incorporate best practices that will improve your relationship with the search engine.
Without on-site SEO, you are missing out on a number of factors that get you in Google’s good books. The two main areas of on-site SEO include your content and your technical SEO set up. Ensuring that your website is optimised for these areas will improve the visibility, usability and ranking of your site which will ultimately drive traffic.
On-site SEO relies on the actual content of webpages and how everything is all put together, so every decision matters. Quite simply, it means adjusting particular elements on your website so that search engines can crawl our site and understand its content.
If you’ve written a few blog posts in the past but haven’t updated your content for months, your SEO ranking probably isn’t its best.
To drive traffic and show Google that your blog post or webpage is relevant, you must stay active and keep your site fresh and engaging with a well researched content marketing plan. If you’re going to use images within your content, which is also great for SEO, they need to be the right size and quality to improve your on-site SEO.
As well as creating high-quality content which is essential, but the task doesn’t stop there. Your web pages and blogs also need to be technically optimised which means using the right headings with keywords included, writing an effective meta description and improving title tags.
All of these areas help Google know what your page is about so it can rank you accordingly and you’ll make an impact even before a user clicks on your link.
When a website loads slowly, people are more likely to abandon the page and look elsewhere – a surefire way of increasing your bounce rate.
However, a fast running site will rank higher in search results. There are many factors that could be slowing things down but an experienced SEO expert can identify these quickly and ensure that your website is performing well.
Other ways of improving your onsite SEO
As a company, your website is the window into your business so if you haven’t put your best foot ward in terms of SEO, you aren’t making the best first impression. On-site SEO will not only improve the quality of your content and usability of your site but by following good on-site practices your off-page SEO will reap the benefits too.
Whether you’re a startup or need help establishing your existing site, on-site SEO can improve your chances of growth even in the early stages. So, who should be concentrating on this kind of SEO? Everyone!
As search engines become more sophisticated, On-Site SEO will help you stay visible and competitive. At Vixen Digital, our team can optimise your site with a professional strategy today. Get in touch with us for more information.