Ecommerce PPC Agency
Every paid channel pulling in the same direction. Finally.
Outfox the competition
Paid media built specifically for ecommerce. Every channel – Google, Meta, TikTok, Pinterest and beyond – run as one integrated strategy. Built on data you can actually trust.
£85M+
Revenue Generated
50+
ecommerce brands
4.2x
Avg. ROAS
5/5 (Google Reviews) · Google Partner Agency
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Trusted by ecommerce brands competing to win
Why ecommerce PPC is different
Most PPC agencies run campaigns. We build ecommerce growth engines.
Ecommerce PPC isn’t just search ads. It’s feed management, margin-aware bidding, Performance Max architecture, cross-channel attribution and revenue reporting. Vixen has been doing this exclusively for ecommerce brands for over a decade.
Sound Familiar?
Your ecommerce PPC is spending. But the revenue isn't keeping up.
Every ecommerce brand we take on arrives with a version of the same problem. The campaigns are live, the budget is going in, but something isn’t right. Usually it’s one of five things and a proper audit finds it every time.
Poor feed structure and PMax architecture means budget flows to low-margin, low-converting products. We fix this before scaling anything.
Broken GA4 or misconfigured Shopify tracking means you’re optimising against data that doesn’t reflect reality. We fix this first.
Blended ROAS averages across your whole account can hide product lines that are draining margin. We report at the level that matters.
Two platforms with two separate strategies means you’re paying twice for the same customer journey. We run them as one.
📉 Monthly reports full of activity, not outcomes
Clicks, impressions, CTR – none of these tell you if you made money. We report on one thing: revenue.
Ecommerce PPC Services
Every paid channel. One ecommerce strategy.
We manage all ecommerce paid channels as one integrated brain – not separate campaigns that don’t communicate.
01
🛒
Google Shopping & Performance Max
The engine room of ecommerce PPC. Feed structure, PMax architecture, asset groups and margin-aware bidding — built around your profitability, not just your spend.
— Google Shopping campaign setup & optimisation
— Performance Max architecture & asset groups
— Merchant Centre & product feed management
— Margin-aware bidding strategy
02
🔎
Google Ads - Paid Search
Search campaigns built around commercial intent and your actual margins — not just keyword volume. Ad copy that converts, not just impresses.
— Search campaign structure & keyword strategy
— Ad copy & RSA optimisation
— Audience layering & RLSA
— Competitor & brand term strategy
03
📱
Meta & Paid Social
Meta catalogue ads, prospecting and retargeting built around your ecommerce funnel. TikTok Shop and Pinterest where the audience is right.
— Meta catalogue & Dynamic Product Ads
— Prospecting & retargeting strategy
— TikTok Shop & Pinterest ads
— Creative direction & ad copy
Proven Results
Real ecommerce brands. Real revenue.
We don’t talk in clicks and impressions. Here’s what the ecommerce PPC work actually delivered – in numbers.
How It Works
No guesswork. No going quiet.
A clear ecommerce PPC process from day one – so you always know what’s happening, what’s next, and what it’s driving.
Week 01–02
Ecommerce Audit & Tracking
We audit your existing campaigns, verify GA4 ecommerce tracking, review feed quality and check conversion accuracy. We don’t spend your budget until we trust the data.
Week 03–04
Strategy & 12-Week Roadmap
You get a clear plan – which channels, which campaigns, which products to prioritise and what we expect each to produce. Specific targets tied to your revenue goals.
Launch, Test & Optimise
Campaigns go live. We test continuously – feed attributes, bidding, audiences, ad copy. Every decision is documented and tied to revenue impact, not activity.
Revenue Reporting & Scale
Plain English reporting on what worked, what didn’t, what’s next. When results are good, we scale. When they’re not, we fix it fast and tell you exactly why.
client stories
Don't take our word for it
Real feedback from ecommerce brands we’ve managed PPC for –
in their words, not ours.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
The Team
You'll know exactly who's running your ecommerce PPC.
Here are some of the senior paid media specialists you’ll work with. No handoffs, no juniors – the people you meet are the people who run your campaigns.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. Built and scaled campaigns for brands from £500 to £50k/month in ad spend.
Gabriel Schiffler
Paid Media Specialist
Paid media specialist across search and social. Gabriel builds campaigns around your margins – and he’s never satisfied with last month’s results.
Emina Demiri-Watson
Head of Digital Marketing
Brings a decade of ecommerce search expertise to every paid campaign – she knows which terms convert before a penny of budget is spent.
Iulia Andreea Clamba
Full-stack paid media across Google, Meta and beyond. Scales acquisition campaigns with ROI at the centre, never just activity.
🦊
Senior thinking stays senior. The people who shape your ecommerce PPC strategy, the decisions, the relationship – all senior, all the way through.
Why Vixen
An ecommerce PPC agency that measures everything by one number: your revenue.
We’re not a generalist agency that handles ecommerce as one of many verticals. Ecommerce is all we do. We know the margins, the seasonality, the platform quirks and the customer journey -and we’ve been doing it for over a decade.
🏆 Google Partner agency
Certified across Google Ads, Shopping and Performance Max with direct access to Google support.
🧠 Ecommerce PPC specialists – not generalists
Ecommerce is all we do. We understand product feeds, margin reporting, seasonality and purchase funnels in ways a generalist agency doesn’t.
🔗 Paid media and SEO as one strategy
The intelligence from paid directly informs our SEO work. We know which terms convert before pursuing them organically — because paid has already proven it.
We fix GA4 ecommerce tracking before a campaign goes live. Every pound is accountable from day one. No guesswork.
“Working with Vixen for over 5 years. They go above and beyond to deliver outstanding results.”
4.2x
ROAS Achieved
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
Investment
Transparent pricing. No hidden surprises.
We believe you should know what you’re investing before you get on a call. These are our starting points – most engagements are tailored to your specific goals and channel mix. Media spend (what goes directly to Google or Meta) sits on top of the management fee and stays in your control at all times.
Not sure which is right for you? Book a free 30-minute discovery call – no pitch, no pressure. We’ll tell you honestly what we think will move the needle for your business.
Who We Work With
We're selective. Because that's how it works.
We only take on ecommerce brands we know we can grow. That means being honest about fit before we start.
We're a great fit if you...
Sound like the kind of brand we want to work with.
✅ Have an established ecommerce store with existing sales
✅ Are frustrated that your results aren’t matching your potential
✅ Want transparent reporting tied to revenue, not vanity metrics
✅ Are ready to invest consistently over 3–6 months for real growth
✅ Want a partner who’ll tell you honestly when something won’t work
We're not the right fit if you...
We’d rather be honest now than disappoint you later.
❌ Are pre-revenue and still validating your product
❌ Need guaranteed results within 30 days
❌ Are looking for the cheapest option available
❌ Want all channels activated from day one regardless of strategy
❌ Have no interest in fixing tracking before spending budget
Quick Answers
Ecommerce PPC - what you need to know.
What does an ecommerce PPC agency do?
An ecommerce PPC agency plans, builds and manages paid advertising campaigns specifically for online retail brands — typically Google Shopping, Performance Max, paid search, Meta catalogue ads and retargeting. A specialist ecommerce PPC agency understands product margins, seasonality, feed management and the customer journey in ways a generalist agency doesn’t. Vixen builds campaigns around your margins and measures everything by one number: revenue.
What is the difference between ecommerce PPC and regular PPC?
Regular PPC typically focuses on text-based search ads. Ecommerce PPC is more complex — it involves Google Shopping campaigns, product feed management, Performance Max asset groups, Dynamic Product Ads on Meta, and margin-aware bidding strategies. The measurement is also different: ecommerce PPC is measured by revenue, ROAS and profit margin rather than leads or clicks.
How much does ecommerce PPC management cost in the UK?
UK ecommerce PPC agency fees typically range from £750 to £3,500 per month depending on the number of channels and complexity of the account. Vixen management fees start from £950/month for a single paid channel. Media spend — what goes directly to Google or Meta — sits on top of the management fee and remains in your control at all times.
How long does it take to see results from ecommerce PPC?
Ecommerce PPC can deliver measurable revenue from the first month – it’s the fastest channel available. But, the first 4–6 weeks involve campaign setup, tracking verification and initial optimisation. From month two onwards, campaigns generate consistent data and optimisation decisions become sharper. Vixen fixes all tracking before any campaign goes live so you know what’s working from day one.
Should I use Google Shopping or Performance Max for my ecommerce store?
Both — but structured carefully. Standard Shopping campaigns give you more control and transparency over search terms and product-level performance. Performance Max extends reach across Google’s full inventory but requires strong asset groups and clear conversion signals to work effectively. Vixen uses both in combination, structured around your specific product margins rather than Google’s default recommendations. Learn more about our Google Ads service →
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Ready to get more from your ecommerce PPC?
We’ll audit your current campaigns, show you what we’d do differently, and tell you honestly whether we’re the right fit. No charge, no obligation.
No pitch. No pressure. We’ll tell you honestly what will move the needle.