Emina Demiri-Watson


Emina Demiri-Watson

head of digital marketing

Emina Demiri-Watson is a digital marketing professional with special expertise in topics of SEO, email, automation and social media. 

Emina has over 10 years of experience working in digital marketing. She currently works as a Head of Digital Marketing at Vixen Digital, providing data-driven SEO, digital media both paid and organic social, email and automation (particularly Hubspot!).

Emina has a long history of successful accounts, most notably her work on the £4.2m government-funded Community Organisers Programme and her leadership of digital marketing for the award-winning elearning platform Elucidat.

Emina manages a team of digital marketers across SEO, email marketing and social media departments. She also supports clients directly, ranging from small and medium businesses to enterprise brands.

She studied BA in Journalism and PR in Croatia, followed by a MA in Development Studies at the Institute of Development studies.  Emina moved to Brighton, UK in 2009 and has lived in Brighton ever since.

Her passions lie in data-driven performance, selecting the right combination of channels to maximise success, adopting a test-and-learn approach, and building lasting partnerships with clients and other agencies. Her favourite part of the job is seeing positive results for clients, building a culture she believes in and ensuring her team is happy. 

She is an active  member of various digital marketing groups and communities, including Women in Technical SEO, Wired Sussex and Mums in Marketing.  

Outside of work, Emina loves spending time with her daughter, reading fantasy/sci-fi novels, and fishing when she can.

Posts by Emina


How to build topical authority vs. SEO Tricks: The Battle for the SERPs

SEO Copywriting

What Is a Content Pillar – A Marketing Manager’s Guide


What To Ask SEO Consultants


Emina vs 🤖 Machine: Impact of AI on SEO

LinkedIn Carousel Ads Guide

Complete Guide To LinkedIn Carousel Ads (Including Specs!)

Top 10 SEO tools for digital marketers in 2022
Digital Marketing

Top 10 SEO Tools for Digital Marketers in 2024