Profile

Emina Demiri-Watson

head of digital marketing

Emina is an experienced marketer with over 15 years of experience in both the corporate and charity communications sector. She studied BA in Journalism and PR in Croatia, followed by a MA in Development Studies at IDS. Emina has a long history of successful accounts, most notably her work on the £4.2m government-funded Community Organisers Programme and her leadership of digital marketing for the award-winning elearning platform Elucidat.

Emina’s passions lie in data-driven performance, selecting the right combination of channels to maximise success, adopting a test-and-learn approach, and building lasting partnerships with clients and other agencies. Her favourite part of the job is seeing positive results for clients, building a culture she believes in and ensuring her team is happy.

Outside of work, Emina loves spending time with her daughter, reading fantasy/sci-fi novels, and fishing when she can.