Have you heard about CTR or Click-Through-Rate but you’re not quite sure what it is? Well don’t worry! because we’ve got you covered!
In this video post we explain all about CTR (Click-Through-Rate) how it is calculated and why it is important.
What is CTR? Click-Through-Rate
CTR is a percentage calculation used to determine how well your ads or content is performing. It is calculated by dividing the amount of clicks your ad or piece of content receives, by the number of times your ad or content was shown (impressions).
How do you calculate CTR?
The CTR formula is:
Clicks ÷ Impressions x 100 = CTR %
A high CTR is a good sign that people are finding your ads or piece of content helpful and or relevant to what they were searching for.
A low CTR is a sign that people are not responding well to your ad or content. This can help you highlight what needs your attention and what you need to improve. Low CTR can indicate that people are finding your ad or content irrelevant to their search query or it is simply not enticing enough.
What is a good CTR?
The average CTR on Google ads is about 2%. So anything above 2% CTR is considered above average. However, CTR can change drastically by industry and by campaign type so it’s important to bear this in mind when analysing your CTR performance.
You can read more about industry CTR averages here.