EEAT is NOT a Ranking Factor – What It Means for Your Strategy

In this week’s episode of SEOs Getting Coffee,” hosts Emina Demiri-Watson and Sean Carroll delved deep into the latest trends and challenges shaping the world of SEO. 

From Google’s clarification on EEAT to the potential and pitfalls of AI-generated video content, there was no shortage of insightful discussions. 

Join us as we dive into the key highlights!

Watch Video

SEOs Getting Coffee - Episode #13: EEAT is NOT a Ranking Factor

EEAT and Google's Ranking Factors

The episode kicked off with a thorough examination of the SEO community’s response to Google’s recent clarification on EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) not being a direct ranking factor. However, this revelation doesn’t diminish the importance of EEAT in content quality and user trust. 

Sean expressed cautious optimism regarding Google’s clarification on EEAT, emphasising its continued importance in maintaining content quality and user trust.

The duo go on to discuss the implications of this announcement and its impact on SEO strategies moving forward.

AI Advancements in Video Content Creation

Next, the conversation shifted to the groundbreaking advancements in AI technology, particularly in generating video content from text. With the emergence of tools like Sora and OpenAI’s latest updates, there’s both excitement and apprehension surrounding this technological leap. Sean and Emina explored the potential applications of AI-generated video content and the ethical considerations that come with it.

An SEO Disaster Unfolding

In a real-time revelation, the hosts discussed the unfortunate situation unfolding on the Thorntons’ website.

“It’s a wake-up call for website owners to prioritise the technical aspects of SEO and conduct regular audits to catch any potential issues before they escalate. The robots.txt file may seem trivial, but its impact on SEO performance is profound.” – Emina

A critical error in their robots.txt file resulted in Google’s crawlers being instructed not to crawl their site, leading to a sudden drop in organic traffic. This SEO disaster underscored the importance of proper configuration and maintenance of the robots.txt file to avoid significant repercussions, as explored by the hosts.

Room 404: The Pitfalls of Neglecting Robots.txt

Sean and Emina discussed the critical issue of improperly configured robots.txt files, leading to Thorntons’ SEO disaster. They collectively decided to banish the negligent management of robots.txt files to Room 404 due to its potential to wreak havoc on website visibility and organic traffic.

The hosts emphasised the importance of meticulous attention to detail and regular maintenance to prevent such errors and ensure a healthy online presence.

By addressing the negligence surrounding robots.txt files, Sean and Emina underscored the significance of proactive website management and adherence to SEO best practices to avoid unnecessary setbacks.

Key Takeaways from Episode 13

  • EEAT remains crucial for content quality and user trust, irrespective of its status as a ranking factor.
  • AI-generated video content presents exciting opportunities but also raises ethical concerns that need to be addressed.
  • The robots.txt file plays a critical role in SEO, and even a small mistake can have significant consequences for a website’s visibility and traffic.

Closing Thoughts: Navigating EEAT, AI and SEO Mishaps

In this episode of SEO’s Getting Coffee, Sean and Emina delved into the latest developments in SEO and beyond, from Google’s clarification on EEAT to the advent of AI-generated video content.

While EEAT may not directly influence rankings, its impact on content quality remains paramount. Additionally, the emergence of AI in video creation presents exciting opportunities tempered by ethical considerations. 

The real-time SEO disaster at Thorntons underscored the importance of meticulous attention to detail, particularly concerning the robots.txt file.

By prioritising community support, staying updated on technological advancements, and avoiding common SEO mishaps, practitioners can navigate the digital landscape effectively.

For more discussions and thorough insights into the latest SEO and digital marketing strategies, keep an eye out for future episodes of “SEOs Getting Coffee.” Make sure to subscribe to our channel to stay updated with regular expert opinions and updates.

Next up...