Looking to boost your Meta campaign performance without overhauling your entire strategy? Sometimes, small adjustments can make a big difference.
In this blog, we’ll walk you through five quick wins that can help optimise your Meta ads for better results. From refining your audience targeting to optimising placements and utilising remarketing strategies, these easy-to-implement tips will enhance your ad performance and drive more conversions.
Whether you’re new to Meta advertising or just looking to get more out of your campaigns, these tactics should set you up for success.
- Placement Optimisations
- Using Exclusions Wisely
- Define Your Audience Segments
- Remarketing
- Awareness – Fill Your Funnel
Let’s dive in!
1. Placement Optimisations
Are you aware of exactly where your ads are appearing on Meta? If not, you likely have Advantage+ Placements enabled, which allows Meta to automatically show your ads wherever it thinks will provide the best results. While this can be helpful, it’s crucial to ensure your creatives are optimised for each of these placements.
A simple yet essential quick win is to ensure your ads are tailored for every placement—whether it’s Stories, Feeds, Reels, or the Right Column. To do this, navigate to the enhancement section when editing your ad and upload assets of the correct size for each placement. This small adjustment can greatly improve your ad’s performance by ensuring it looks its best, no matter where it’s shown.
2. Using Exclusions Wisely
Exclusions are a powerful tool that can refine your targeting and improve your ad performance. If you’re not already using them, here are a few scenarios where exclusions can make a big impact:
- Remarketing Campaigns: In a remarketing ad set, you probably don’t want to target recent purchasers – unless your goal is to upsell. Excluding these buyers helps you focus on potential customers who haven’t converted yet.
- Brand Awareness Campaigns: If your goal is to reach a completely new audience, it’s important to exclude those who already know your brand. You can exclude ‘Website Visitors’, ‘Social Engagers’ and ‘Purchasers’ to ensure your ads reach fresh prospects who have yet to interact with you.
To set these up, head to the Custom Audiences section in Ads Manager, where you can create exclusions for your Purchasers, Social Engagers, and Website Visitors. By using exclusions wisely, you’ll ensure each campaign reaches the right people and avoid wasting budget.
3. Define Your Audience Segments
In your Advertising Settings, you can now define your ‘Engaged’ and ‘Existing’ audiences, allowing for more detailed reporting and segmentation of results.
This breakdown lets you see how different audience groups – Engaged, Existing, and New customers – are responding to your campaigns. Here’s how we define these key audiences:
- Engaged Customers: People who are familiar with your brand and have interacted with it, whether through social media engagement or website visits.
- Existing Customers: Individuals who have previously made a purchase from your business.
- New Customers: Those who fall outside of the above categories – potential customers who may not yet be aware of your brand.
This segmentation is especially useful if your campaigns are using an Advantage+ Audience, as it allows you to pinpoint your top-performing audience segments. With these insights, you can identify when certain audiences should be excluded, when it’s time to focus on higher-converting groups, or if launching separate campaigns for each audience could improve budget allocation and control.
4. Remarketing
Remarketing is one of the most effective and essential campaigns to set up early on. By targeting warmer leads – people who have already visited your website or engaged with your social media – you’re focusing on an audience that has already shown interest in your products or services. This makes them far more likely to convert.
The best part? You won’t need a massive budget. Since the audience size is smaller, remarketing campaigns can be highly cost-effective while delivering great results. Keep these campaigns running continuously to stay top-of-mind with potential customers and steadily nurture them toward conversion.
5. Awareness - fill your funnel
Running an awareness campaign is key to effectively filling your sales funnel. With the objective focused on either ‘Reach’ or ‘Website Traffic’, these campaigns are often more cost-effective than others.
For a quick win, start by promoting some of your top-performing organic posts within this campaign. By leveraging content that has already proven successful, you can jumpstart your ad performance. Once you see what works best, expand on this by creating additional targeted ads.
Get Implementing!
So now you know our top five quick wins to implement in your Meta Campaigns. From optimising placements to refining your audience and making the most of your top-performing content, these simple changes can drive significant improvements in your ad performance.
Let us know how you get on and if there are any other quick wins you suggest!
