Ecommerce Paid Social Agency
Paid social that builds demand and converts it.
Outfox the competition
Meta, TikTok and Instagram catalogue ads run as part of one integrated paid strategy. Not a standalone social campaign. A full-funnel approach built around your margins and your data.
£85M+
Revenue Generated
50+
ecommerce brands
4.2x
Avg. ROAS
5/5
Google Reviews
5/5 (Google Reviews) · Google Partner Agency · ISO 42001 & 27001 Certified · Brighton-based
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Paid social managed for ecommerce brands across the UK
A smarter approach to paid social
Most paid social agencies run campaigns. We build full-funnel strategies around your margins.
Paid social is not just an awareness channel or a retargeting tool. It is the channel that introduces your brand to new customers, nurtures them through consideration and converts them at purchase. Vixen builds strategies that do all three, and connects every signal back to your Google Ads and SEO.
The Full Funnel
Paid social works hardest when every stage pulls together.
Most agencies optimise for one part of the funnel. We build strategies that cover all three, with each stage informing the next.
Reaching new audiences who match your ideal customer profile before they are actively searching. Building brand recognition and product awareness at scale.
Nurturing audiences who have shown interest but not yet purchased. Video ads, carousel formats and catalogue browse campaigns that keep your brand front of mind.
Dynamic product ads showing the exact items someone viewed or added to cart. Margin-aware bidding to make sure you are converting profitably, not just at volume.
Paid Social Platforms
The right platform for the right audience.
We do not activate every platform by default. We start where your audience is and expand from there as data supports it.
The default starting point for most ecommerce paid social. Meta has the largest ecommerce audience, the most mature catalogue ad infrastructure and the most powerful dynamic retargeting available. For most B2C brands it is the highest-return paid social channel available.
A high-engagement channel that rewards brands whose products suit the format. The audience has broadened well beyond its Gen Z roots - 25-34s are now the largest group, with 35-44 growing fast. We run TikTok as a paid ads channel: campaign structure, creative strategy and spend that's actually accountable.
High purchase intent, longer consideration cycles and a uniquely receptive audience for home, fashion, beauty and lifestyle brands. Pinterest Shopping ads integrate directly with your product catalogue.
Sound Familiar?
Your paid social is spending. But the revenue is not matching the potential.
Every ecommerce brand we take on with existing paid social arrives with a version of the same frustration. The campaigns are running, the budget is going in, but results are inconsistent or the return is harder to justify than it should be.
How It Works
No guesswork. No going quiet.
A clear paid social process from day one so you always know what is happening, what is next and what it is driving.
Full audit of existing campaigns, pixel health, Conversions API setup and catalogue quality. We fix tracking before any budget goes live.
A clear full-funnel plan covering which platforms, which audiences, which formats and what we expect each to produce. Tied to your revenue goals.
Campaigns go live. Continuous creative testing, audience refinement and bid strategy optimisation. Every decision documented and tied to revenue.
Plain English reporting on what worked, what did not and what is next. When results are strong, we scale. When they are not, we fix fast and tell you why.
Proven Results
Real brands. Real paid social revenue.
Numbers from actual campaigns. Not averages, not projections.
client stories
Don't take our word for it
Real feedback from ecommerce brands whose paid social we manage, in their words not ours.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
The Team
You'll know exactly who's working on your SEO.
Here are some of the senior people you’ll work with. No handoffs, no juniors – the people you meet are the people who do the work.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. Built and scaled campaigns for brands from £500 to £500k per month in ad spend.
Sophie Hartley
Paid Social specialist
Paid social specialist with eight years across B2B and B2C. Sophie has worked with brands including Samsung Ads and The News Movement.
Gabriel Schiffler
Paid Media Specialist
Paid media specialist across search and social. Gabriel builds campaigns around your margins and he’s never satisfied with last month’s results.
Iulia Andreea Clamba
Full-stack paid media across Google, Meta and beyond. Scales acquisition campaigns with ROI at the centre, never just activity.
🦊
Senior thinking stays senior. The people who shape your paid social strategy are the ones who stay on your account, not just the ones in the pitch.
Why Vixen
A paid social agency that connects every channel to the same revenue goal.
Ecommerce is all we do. We understand product catalogues, margin reporting, audience segmentation and the purchase funnel in ways a generalist social agency does not. And unlike standalone paid social agencies, we connect every social signal back to your Google Ads and SEO strategy.
“Working with Vixen for over 5 years. They go above and beyond to deliver outstanding results.”
4.2x
ROAS Achieved
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
Investment
Transparent pricing. No hidden surprises.
We believe you should know what you are investing before you get on a call. These are our starting points. Most engagements are tailored to your specific goals and platform mix. Ad spend goes directly to Meta or TikTok and stays in your control at all times.
Not sure which is right for you? Book a free 30-minute discovery call – no pitch, no pressure. We’ll tell you honestly what we think will move the needle for your business.
Who We Work With
We're selective. Because that's how it works.
We only take on ecommerce brands we know we can genuinely grow through paid social. That means being honest about fit before we start.
Common questions
Ecommerce paid social - what you need to know.
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Ready to get more from your paid social?
We will audit your current campaigns, show you what we would do differently, and tell you honestly whether we are the right fit.
No pitch. No pressure. We’ll tell you honestly what will move the needle.