GEO Agency
Your brand should be visible to every kind of search.
Generative Engine Optimisation for ecommerce brands. Get cited, surfaced and recommended by ChatGPT, Google AI Overviews, Perplexity and every AI platform your customers use.
15+
years in Search
10+
Industry Talks
5/5
Google Reviews
ISO
42001 Certified
5/5 (Google Reviews) · Google Partner Agency · ISO 42001 & 27001 Certified · Brighton-based
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Trusted by ecommerce brands navigating the shift to AI search
AI is changing how your customers find you. Most brands aren't ready for it.
Within a few years, most consumers are expected to use AI weekly as a default way to research and buy products. For a growing share of your customers, that means the first step isn't a Google search or even a marketplace listing. It's a question put to an AI assistant, which hands back a single recommendation instead of a page of results.
That answer works differently to a search results page. An AI model isn't ranking your product pages against competitors, it's reading them and deciding whether they're trusted and clear enough to repeat with confidence.
GEO (Generative Engine Optimisation), sometimes known as AI Search/AI Visibility, is about structuring your product data, content and brand signals so a model can identify you correctly and choose to recommend you. It's also a way to prepare for the future of ecommerce: agentic. As agentic commerce matures, assistants won't stop at suggesting a product, they'll compare, check stock, and complete the purchase on the customer's behalf.
Why Our Credentials Matter
No other UK ecommerce agency takes AI as seriously as we do. We have the certifications to prove it.
Any agency can claim to offer GEO services. Very few can demonstrate that their use of AI in client work is governed by internationally recognised standards. Vixen holds both ISO 42001 and ISO 27001 making us one of a tiny number of UK marketing agencies certified for both AI management and information security.
This isn’t a marketing claim. It’s an independently audited certification that requires documented processes, regular reviews and ongoing compliance. It means when we use AI in your GEO strategy, we do it responsibly, transparently and to a standard that protects your brand.
The international standard for the responsible development, deployment and use of artificial intelligence. Covers AI governance, risk management, transparency and ethical use of AI systems.
One of very few UK agencies certifiedThe global standard for information security management systems. Ensures your data, campaign assets and business intelligence are protected to the highest internationally recognised standard.
Independently audited annuallyWhen Vixen uses AI in your GEO strategy - for content analysis, entity mapping, structured data optimisation or citation research - it's governed by the same international standards used by enterprises and governments. Not guesswork.
ISO 42001 was published in December 2023. The vast majority of UK agencies have never heard of it, let alone hold it. We pursued it because responsible AI use isn’t optional for an agency that genuinely believes in what it’s doing.
OUR KNOWLEDGE, FEATURED ACROSS THE INDUSTRY’S MOST TRUSTED SOURCES
Thought Leadership
Vixen's thinking on AI search is published, cited and spoken about at the industry's biggest stages.
While some agencies argue over naming conventions and declare SEO dead, Vixen has been busy focusing on supporting the industry and our clients through this period of change in a more productive way: experimenting safely, contributing to the industry conversation, speaking at major conferences, publishing in the most respected SEO publications, and running a podcast.
This depth of understanding isn’t a sales pitch. It’s the thinking that informs every GEO engagement we take on.
Emina Demiri-Watson
Head of Digital Marketing - Vixen
“Optimising for LLMs is largely no different from optimising for search engines, it just has a fancy new name. The foundation is the same: quality content, technical accuracy, authoritative sources. What GEO adds is the entity layer.”
GEO Services
Everything your brand needs to win in AI search.
AI search optimisation isn’t one tactic, it’s a set of interconnected strategies that make your brand discoverable, citable, mentionable and purchasable across every AI platform.
01
🧠
AI Visibility Audits
We start by understanding where your brand currently stands in AI-generated results – what LLMs know about you, where you’re being cited and where you’re invisible.
— LLM brand visibility audit across ChatGPT, Perplexity, Gemini
— Google AI Overviews citation analysis
— Competitor GEO benchmark report
— Topical gap analysis for AI search
02
🎯
AI Visibility Strategy
Get a commercially focused AI strategy with actionable and prioritised recommendations. All aimed at making you more visible and purchasable in AI search.
— Based on your business goals and AI Visibility Audit findings
— Covers all AI surfaces relevant for your brand
— Prioritised roadmap mapped against the Discovered, Mentioned, Cited and Purchased pillars
— Includes SEO foundationals needed for Retrieval-Augmented Generation (RAG)
03
🏗️
Entity Optimisation & Trust Signals
Before a model can cite or recommend you, it needs a clear, disambiguated picture of who you are, what you sell, and whether independent sources agree. This is the entity layer.
— Knowledge Graph and entity disambiguation across Google, Wikidata and Wikipedia
— Brand and product entity consistency across every platform you appear on
— Structured data architecture that feeds accurate retrieval and citation
— Product feed and schema alignment audits with priority recommendations
04
✍️
AI-Optimised Content Strategy
Content that ranks in traditional search and gets cited in AI-generated answers requires different structural thinking. We restructure your content so AI models can extract and quote with confidence.
— Content prioritisation based on topical gaps identified in the AI Visibility Audit
— AI fan-out analysis informing content strategy, planning and delivery priorities
— Product and service pages rewritten in clear, declarative statements a model can quote with confidence
— Long form content “chunked” into standalone, one-fact-per-section blocks AI can extract cleanly
04
🔗
AI Mention Strategy
Recommendation in AI search is a consensus game, not a ranking one. We build the review volume, comparison coverage, and category presence that gets you named ahead of competitors.
— Review platform optimisation across Trustpilot, Google and product-specific review sites
— Digital PR targeting the publications and comparison sites AI treats as trusted sources
— Community and forum presence building (Reddit, category-specific forums) where AI sources category consensus
— Third-party mention audit identifying where competitors are recommended and you’re not
05
📊
GEO Tracking & Measurement
You can’t manage what you can’t measure. Every month, we report on how your brand actually shows up in AI answers, not just traditional search rankings.
— AI Overview impression tracking
— Brand and topical visibility tracking across ChatGPT, Gemini, Perplexity and Claude
— Fact and hallucination checks on what AI says about you
— Competitor benchmarking by topic
How It Works
A clear GEO process. No buzzwords, no black boxes.
GEO is a developing discipline and we’ll be honest about that. At the moment our strategy evolves around how we understand AI search goals.
Be Discovered
Technical Foundations
We start by making sure AI models can find you. AI crawlers are not traditional bots. Your ecommerce website needs to be accessible, renderable, and unblocked to agents.
Be Cited
Content & Entity Disambiguation
We make sure the model can interpret exactly who you are and what you sell. And, restructure your content so it can be retrieved as the answer in the first place.
Authority & Consensus Building
AI models recommend products the way shoppers do by cross-checking what other sources say. We help you build reviews, comparison coverage and visibility is “best of” lists.
Agentic Commerce Readiness
We help you understand and prepare for the emerging infrastructure layer for agentic commerce. So when the time comes you are purchasable to AI agents.
GEO vs SEO
GEO doesn't replace SEO. It extends it.
The honest truth about what’s different — and what isn’t.
The shared foundation: The shared foundation: Quality content, technical accuracy and authoritative sources matter for both. Even the entity layer is nothing new but AI search makes it more urgent than ever. Building consistency and consensus around your brand, products and services has never mattered more.
client stories
Don't take our word for it
Real feedback from brands who trust Vixen with their search visibility, traditional and generative.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
The Team
You'll know exactly who's running your GEO strategy.
Here are some of the senior search specialists you’ll work with. No handoffs, no juniors – the people you meet are the people who run your campaigns.
Emina Demiri-Watson
Head of Digital Marketing
A decade in ecommerce search and one of the UK’s leading voices on AI visibility. BrightonSEO speaker, published in Moz, Search Engine Land and Screaming Frog. Emina leads Vixen’s GEO strategy.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. The paid intelligence that informs Vixen’s GEO content strategy starts here, knowing which terms and topics your audience actually searches for.
Alex Keith
SEO & Marketing Manager
Makes sure the technical and content foundations that GEO builds on are solid. Strong SEO is a prerequisite for strong GEO and Alex keeps both pointed at the same revenue goal.
Gabriel Schiffler
Paid Media Specialist
Paid media across Google and Meta. The audience and keyword intelligence from Gabriel’s campaigns directly informs which topics and search terms to prioritise in Vixen’s GEO strategy.
🦊
Senior thinking stays senior. The people who shape your GEO and AI visibility strategy are the ones who stay on your account — not just the ones in the pitch.
Investment
Transparent pricing. No hidden surprises.
GEO is a developing discipline and we price it honestly. These are our starting points – most engagements are tailored to your current AI visibility, technical foundation and competitive landscape.
Not sure which is right for you? Book a free 30-minute discovery call – no pitch, no pressure. We’ll tell you honestly what we think will move the needle for your business.
Quick Answers
GEO: what you need to know.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your website, content and brand signals so that AI-powered platforms — including Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude — surface, cite and recommend your brand in their generated answers. Where traditional SEO focuses on ranking in search results pages, GEO focuses on becoming a trusted source that AI models draw from when generating responses to user queries.
What is the difference between GEO and SEO?
SEO optimises your content to rank in traditional search engine results pages. GEO optimises your content, structured data and brand entity so that large language models (LLMs) find, interpret and cite your brand in AI-generated answers. The foundations overlap significantly — quality content, technical accuracy, authoritative sources — but GEO requires additional work on entity optimisation, structured data depth, citation building and brand signal consistency across the web.
How do I get my ecommerce brand into Google AI Overviews?
Google AI Overviews draw from content that demonstrates strong E-E-A-T signals — Experience, Expertise, Authoritativeness and Trustworthiness. For ecommerce brands this means strong product schema, accurate structured data, authoritative content around your product categories, consistent brand entity signals, and high-quality backlinks from relevant sources. Vixen’s GEO approach combines technical SEO foundations with AI-specific optimisation to improve your visibility in Google’s generative results..
Can GEO help my brand get recommended by ChatGPT?
Yes, but it requires a specific approach. ChatGPT and other LLMs are trained on web content and updated via retrieval-augmented generation (RAG). To be cited by ChatGPT, your brand needs consistent entity signals across the web, structured content that LLMs can easily parse, authoritative third-party mentions and accurate business information across all platforms. Vixen builds this foundation as part of an integrated GEO strategy.
What is ISO 42001 and why does it matter for AI marketing?
ISO 42001 is the international standard for AI management systems, covering the responsible development, deployment and use of artificial intelligence in an organisation. It is one of the most rigorous AI governance certifications available and is held by very few UK marketing agencies. Vixen holds both ISO 42001 and ISO 27001, meaning our use of AI in client work is governed by internationally recognised standards for both AI ethics and data security. Learn more about our certifications →
Related Services
GEO works harder when built on the right foundations.
SEO Foundation
Ecommerce SEO Agency
Paid Media
Ecommerce PPC Agency
Data Foundation
Analytics & Tracking
AI Visibility
AI Visibility Service
Find out where your brand stands in AI search.
We’ll audit your current AI visibility, show you what LLMs know about your brand, and tell you honestly what the opportunity looks like. No charge, no obligation.
No pitch. No buzzwords. Just an honest view of your AI visibility.