Profile

Emina Demiri-Watson

head of digital marketing

Emina Demiri-Watson is a digital marketing professional with special expertise in topics of SEO, email, automation and social media.

Emina has over 10 years of experience working in digital marketing. She currently works as a Head of Digital Marketing at Vixen Digital, providing data-driven SEO, digital media both paid and organic social, email and automation (particularly Hubspot!).

Emina has a long history of successful accounts, most notably her work on the £4.2m government-funded Community Organisers Programme and her leadership of digital marketing for the award-winning elearning platform Elucidat.

Emina manages a team of digital marketers across SEO, email marketing and social media departments. She also supports clients directly, ranging from small and medium businesses to enterprise brands.

She studied BA in Journalism and PR in Croatia, followed by a MA in Development Studies at the Institute of Development studies. Emina moved to Brighton, UK in 2009 and has lived in Brighton ever since.

Her passions lie in data-driven performance, selecting the right combination of channels to maximise success, adopting a test-and-learn approach, and building lasting partnerships with clients and other agencies. Her favourite part of the job is seeing positive results for clients, building a culture she believes in and ensuring her team is happy.

Emina is a recognised SEO and Digital Marketing speaker and a contributor to leading industry publications.

Speaking Engagements (so far)

– twice at Brighton SEO ;

talk 1 Scaling AI on a budget – responsibly!

talk 2 Before Cosine and Fan-Out There is Audience

– Women in Technical SEO Fest

– SEOFOMO London

– SMX Next

– SearchAfricon

– BelgradeSEO

Notable SEO and digital marketing podcast engagements

– Search With Candour “Agency Red Flags”

– Chat With Sean “Digital Strategy, AI and automation”