What is PPC?



What is PPC?

So what is PPC or pay-per-click advertising? I'm gonna tell you right now. Hello everyone, I'm Maggie at Vixen Digital Certified PPC specialists. We help you to get the right clicks.

So what is PPC? PPC stands for pay-per-click advertising it is also known as SEM, search engine marketing, paid media or paid search. PPC is a type of digital marketing where you pay only when someone clicks on your ad. It enables you to target users already actively searching for your products or services.

Let's say you own a local bakery and you want more people to buy your fresh bread in the morning. You can set up a campaign and target people searching for terms such as fresh bread. [YUMMY]. Not only can you target people searching for these terms but you can also target users in a specific location at certain times of day or even based on the device they’re searching from. You can choose to show text ads above organic results or you can show banner ads across various websites.

The great thing about PPC advertising is that there is no minimum budget which makes it very accessible to every advertiser. There is no need to be breaking the bank to simply make it work. Also, there are loads of ways of stretching your budget to make it go even further.

Let's go back to our local bakery. Let's say we're closed on the weekends. We can schedule our ads to stop showing outside of our business hours. This means that we won’t be wasting money on clicks from people who can't visit our shop. You can also save money by excluding people searching for irrelevant terms, we already know that we can show our ads for terms such as fresh bread, however, we don't want to show our ads to people searching for…. for example: “how to make fresh bread”.

If you're thinking about digital marketing for your business, PPC is the best place to start. This is because of its precise targeting, flexible budgets and data-driven results. PPC can help you achieve a variety of business goals such as sales, lead generation or raising brand awareness. Let us know in the comments what your PPC goals are or drop us a question. If you enjoyed this video, don't forget to hit the like button, We will be back with more PPC tips soon. Thanks for watching!

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